Yerevan Mag
Cover Design & Editing | Art Direction Video Edit
The creative challenge was to suggest a cover design that will revitalize Yerevan Magazine and make it interactive, and part of the people. EVNMAG needed a personal connection with its audience and this cover needed to differ from all the designs from the past.
The concept for this cover was drawn from the notion that Yerevan Magazine is for Yerevan and Yerevantsis and therefore the cover shouldn't just be from one designer's perspective. So we said to ourselves; "Let's make every Yerevantsi a part of the cover". In doing so, we wanted to symbolize how well Yerevantsi's know, understand and acknowledge Armenian classical music. Random people were asked to doodle the first thing that came to mind when they heard the topic; "Modern Classical Music in Yerevan".
After several hundered drawings, we created a cover design using a sample of what Yerevantsis think about modern classical music and left one little spot for every reader to add their own drawing.
Agency: Reealt Creative Labs
Creative Director: Allen Fawell
Project Director: Sirarpi Ghasabyan
Art Direction: Mike Gabby
Design & Editing: Mike Gabby
Surveys & Interviews: Anush Petrosyan
DoPs: Maria Sargsyan & Mushegh Khachatryan
Video Edit: Maria Sargsyan & Mike Gabby
Music Composed by: Aram Khachaturyan
Special thanks to Artavazd Yeghiazaryan,
Katarina Khachatryan, Lush Hakobian
& the entire Reezalt team